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Lundquist College on Twitter: "It's not just consumers that are drawn to companies thanks to their #SuperBowl ads—research by Ioannis Branikas and coauthor found that companies that run the much-anticipated ads may
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Princeton Bendheim Center for Finance on Twitter: "9/19 Ioannis Branikas PhD @PrincetonGrad Student Research Workshop https://t.co/XXbeXRScUg https://t.co/lYhhdYkQI2" / Twitter
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Journal of Financial Economics | Vol 138, Issue 1, Pages 1-294 (October 2020) | ScienceDirect.com by Elsevier
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Advertising exposure and investor attention: Estimates from Super Bowl commercials - Branikas - 2021 - FINANCIAL PLANNING REVIEW - Wiley Online Library
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