![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![LeBron James Jr follows in father's footsteps after signing Nike deal before NBA career - Mirror Online LeBron James Jr follows in father's footsteps after signing Nike deal before NBA career - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article28203626.ece/ALTERNATES/s1200c/2_GettyImages-1358528699-1.jpg)
LeBron James Jr follows in father's footsteps after signing Nike deal before NBA career - Mirror Online
![LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush](https://cdn-wp.thesportsrush.com/2022/05/26e65c7c-untitled-design-1.jpg)
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush
![18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: 18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike:](https://fadeawayworld.net/.image/t_share/MTg5NjgyMjgzMDkzOTU5ODc3/281749269_1144726279644338_5507883437356619161_n.jpg)
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
![Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike? Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?](https://andscape.com/wp-content/uploads/2018/05/gettyimages-455577444.jpg?w=1500)
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_exact.jpg?w=1200&h=1200&q=75)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision
![May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics](https://i0.wp.com/media.tumblr.com/df52126a1bd80c894aed506b37160976/tumblr_inline_mn7ypkwCbr1qz4rgp.jpg)