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2017 Retail
How To Create A Signature Scent Or Custom Branded Fragrance
Exploring how the use of scent influences purchasing behaviours amongst consumers.'
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PDF) "Increasing Store Loyalty through Olfactory Branding: A Study on Cookieman Retail Outlet in Kolkata" presented at 7th IIMA Conference on Marketing in Emerging Economies - January 11-13, 2017
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PDF) The Scent of Art. Perception, Evaluation, and Behaviour in a Museum in Response to Olfactory Marketing
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The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers — Customer Experience
How Scent Marketing Works for Major Companies | FragranceX
Store Atmospherics: A Multisensory Perspective - Spence - 2014 - Psychology & Marketing - Wiley Online Library
