Under Armour's viral campaign for the female market proved a winning strategy - The Washington Post
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Here's How Under Armour Is Looking To Outpace Its Rivals With Social Video | The Drum
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A thoroughgoing analysis of market position of Under Armour.
Case Study: Under Armour's "I Will What I Want" | Collage Group
An Analysis Of Under Armour (NYSE:UAA) | Seeking Alpha
